In Laren at Bo's home we brainstormed together about what would suit Bo completely. Since Bo is a typical elegant, modern woman, Geneviève knew in advance that it would be good and that it would fit seamlessly with the concept of Le Rêve Amsterdam
We wanted to launch 1 earring ('The Bo') together, but because of our unbridled enthusiasm it became 10 items! We aimed for elegant, timeless and sleek, and in different summer colours, besides the basic colours (black is always good!). Not too small, not too big, so that you can wear them every day. And so it happened...
Beautiful products should be captured by the best photographer.
And that's why Esther Eva came to take the most beautiful pictures of Bo, including her latest collection.
Photos determine to a large extent whether something is commercially attractive and therefore the best photographers are an asset.
And then there was a huge lockdown in India, where Le Reve Amsterdam has production lines...
Fortunately, a large part had already been made (by hand), because the factories were all closed by the government.
But that all turned out well and that is why we are launching 'The Best-of collection, designed by Bo Wilkes': beautiful facet-cut stones, elegant designs, timeless and a wide choice of colours.
Exactly what Le Rêve Amsterdam stands for and what matches Bo perfectly.
Lots of inspiration and fun wearing!
Love, Bo & Geneviève
Check out some of the items here.
Curious about the entire collection?
View all products.
